Home » Market Driven Management: How to Define, Develop and Deliver Customer Value by Frederick E. Webster Jr.
Market Driven Management: How to Define, Develop and Deliver Customer Value Frederick E. Webster Jr.

Market Driven Management: How to Define, Develop and Deliver Customer Value

Frederick E. Webster Jr.

Published September 25th 2002
ISBN : 9780471236931
Hardcover
320 pages
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 About the Book 

This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy.* In addition to bringing each chapter up-to-date, this newMoreThis edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy.* In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.