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Business Discourse: Texts And Contexts Anna Trosborg

Business Discourse: Texts And Contexts

Anna Trosborg

Published
ISBN : 9780820470009
Paperback
250 pages
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 About the Book 

The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In todays globalised businessMoreThe contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In todays globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.